Have you ever wondered how small businesses grow to have thousands of social media followers? You may feel like you've done everything in your power to succeed in generating traffic to no avail. Regardless of how much time you spend building your social media presence, there are always small tweaks you can make to your marketing plan for better exposure and interaction.

Most online shoppers and potential consumers are Millennials. This is the generation that's Internet oriented and technologically advanced. Previous generations and entrepreneurs alike often have trouble keeping up with the latest social media trends— which is okay! The foolproof ideas below won't just help grow your business in the long run, but are also proven to generate more social media traffic from Millennials.

1. Reel Them In With Chat Support

No business appears professional or modern without a live chat support function. Human interaction can mean the difference between dodging sales or convincing 'window shoppers’ to support your company. There is, of course, a small catch you can add to this feature! Installing the Facebook Messenger website widget serves as a part-time chat support function while also collecting the contact information of potential customers in a tasteful way.

How does it work exactly? In order to access chat support, a person will need to opt-in for Facebook Messenger communications. This collects contact information each time someone wants to chat with your company.

2. Blatantly Point To Your Social Media Pages

In order to generate more traffic to your social media pages, potential consumers need to become aware of their existence. A proper broadcasting is in order to draw in their interest! You may recognize this age-old tactic, but placing social icons throughout your company's website serves as a reminder to Millennials where your pages are in the first place.

Make sure that you choose a prominent location on your website to display social buttons. Above the fold is often considered the standard practice in order to grab attention right away.

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3. Ensure Your Content Equals Easy Sharing

Millennials love instant gratification and sharing interesting content on social media, but with a catch— the key is simplicity! The easier it is to share your content, the better the outcome of your marketing plan. Take the time to really implement this strategy using share buttons on every page of your website. Needless to say, your share buttons deserve a place at the top where your visitors can easily find them and engage.

4. Include A Social Login

Since your goal is to appeal to the Millennial generation, your website should place plenty of emphasis on being social. You can gain better participation and increase membership turnover rates by choosing to add a social login to your website. Of course, members that utilize your social login should enjoy certain perks such as the ability to comment on posts and join in on discussions, change their avatars to custom graphics or make purchases from your store.

5. Utilize Click-To-Tweets In Your Content

The click-to-tweet is one of the most under-appreciated tools in the online marketing world! What it does is it aids you in creating one-of-a-kind tweets that use interesting tidbits and snippets from your content. Essentially, this tool helps visitors create an interesting tweet without the need for much thought. The graphics, headline, selected quote and the link are already created which makes sharing so much easier!

>>Click here to tweet this post

When you look to build your brand in any industry, social media is an invaluable resource. You must, however, generate enough traffic to make your efforts worthwhile. By implementing the correct plugins, creating shareable pages and delivering content that matters, you are on your way to appealing to Millennials!

5 Ideas To Generate More Millennial Traffic For Your Social Media Pages