Top 30 Email Marketing Statistics of 2019

Email marketing is still a major player in your digital marketing arsenal. Research shows it provides a return on investment of $44 for every $1 invested - you can’t find numbers like that in other marketing channels! Here are 30 Email Marketing Stats to show you how powerful Email Marketing truly is.

  1. Email Automation Stats

  2. Email Personalization Stats

  3. Mobile Email Stats

  4. Email Engagement Stats

  5. General Email Stats

 

30 Email Marketing Stats

Email Automation Stats

  1. Transactional emails have 800 percent more opens and clicks than any other type of email and can generate 600 percent more revenue. – Experian

  2. 56 percent of companies use an email marketing provider like Constant Contact. –VentureBeat

  3. Automated email messages (such as “Welcome Emails”) average over 70 percent higher open rates and 152 percent higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute

  4. Over 75 percent of email revenue is generated by action-based (trigger) campaigns, when compared with “spray and pray” general campaigns. – DMA

  5. Automated email campaigns account for 21 percent of total email marketing revenue. – DMA

  6. Shopping Cart Abandonment Emails Sent Within an Hour Boost Conversions By 6.33 percent - SaleCycle

 

Email Personalization Stats

  1. Personalized email messages (containing a personal greeting or custom fields) improve click-through rates by an average of 14 percent and overall conversions by 10 percent. – Aberdeen

  2. Sending personalized emails drives 600 percent higher transaction rates. – Experian

  3. Targeted emails sent to segmented lists generate 58 percent of all revenue. – DMA

  4. Emails with personalized subject lines can increase open rate by 26 percent. – Campaign Monitor

  5. Marketers have noted a 760 percent increase in revenue from segmented campaigns. – Campaign Monitor

  6. A personalized web experience will provide an average increase of 20 percent in sales. – Monetate

 

Mobile Email Stats

  1. Over 50 percent of all emails are opened on mobile devices. – Campaign Monitor

  2. 75 percent of over 900 million Gmail users access their accounts via mobile devices. –TechCrunch

  3. One out of every three email clicks occurs on a mobile device. – Campaign Monitor

  4. Mobile readers who open an email a second time from a computer are 65 percent more likely to click on a link. – Campaign Monitor

  5. 23 percent of mobile device readers open an email at least twice. –Campaign Monitor

  6. 70 percent of mobile device readers will open an email multiple times on the same device. - Campaign Monitor

 

Email Engagement Stats

  1. Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

  2. The average email open rate across all industries is 20.81 percent - MailChimp

  3. You are 600 percent more likely to get a click-through from an email campaign than from a tweet.- Campaign Monitor

  4. Your email subscribers are 300 percent more likely to share your content via social media than visitors from other sources. – QuickSprout

  5. Including a call to action (CTA) button instead of a text link can increase conversion rates by as much as 28 percent. – Campaign Monitor

  6. Visitors from email marketing are 70 percent more likely to buy something than visitors from search engines. – Monetate

 

General Email Stats

  1. The average order value of an email is at least three times higher than that of social media. – McKinsey

  2. 73 percent of email marketers send campaigns at least weekly. - Manifest

  3. Employees spend an average of 13 working hours each week in their email inbox. – McKinsey & Company

  4. 57 percent of email subscribers spend between 10 and 60 minutes browsing marketing emails during the week. – ChoozOn

  5. 68 percent of Americans base their decision to open an email on the ‘From’ name. – Campaign Monitor

  6. 61 percent of American workers who use the Internet say email is “very important” for doing their job. – Pew Research

 

As you can see, email marketing still has clout. The proof is in the pudding: you need to make email a part of your marketing program. Don’t know where to start? Consider Constant Contact to create your email campaigns.

Bryan Caplan