Join the Boston SBA and Bryan Caplan, speaker for the Grow with Google partner program, as they offer tips for using Google Analytics, a valuable tool for your small business or non-profit organization.

Using Data to Drive Growth

Data and analytics can help you gain insight into how consumers engage with your business online. In this workshop, we’ll offer tips for using Google Analytics to analyze customer trends and provide best practices for turning these insights into well-informed, actionable decisions.

• Identifying business goals (and how you plan to use your online presence to achieve them)

• Incorporating data into your marketing plan

• Selecting tools to help you find the answers you need