Reach Your Customers Online with Google

Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and online advertising. We’ll also introduce tools that will help you run your business online, including Google Analytics and Trends.

In this workshop we’ll offer tips for:

Creating a free Google My Business listing

Improving your website’s visibility in Google’s organic search results, on all devices

Advertising your business on Google

Using Data to Drive Growth

Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy.

In this session we’ll talk about:

• Identifying  business goals (and how you plan to use your online presence to achieve them)

• Incorporating data into your plan

• Selecting tools to help you find the answers you need