Get Your Business Online with Google
The Norwood Space Center along with the Massachusetts Small Business Development Center – Southeast Regional Office (MSBDC) will be hosting Google for two business workshops.
Bryan Caplan, National Speaker for Google’s Get Your Business Online program, will take you through the steps necessary to drive business growth with email marketing and share your story through video.
Drive Business Growth with Email Marketing
Learn how to turn website visitors into meaningful contacts through the use of dynamic forms, email automation, and personalized content. We’ll discuss email strategies to help you build brand love and turn one-time visitors into loyal customers.
In this workshop he'll discuss best practices for:
Setting up an email subscription form on your website
Implementing an automated welcom email to engage your subscribers
Personaling your emails to provide an enhanced customer experience
Sharing Your Story Through Video
Learn about the power of video and how you can use video content to promote your business, improve marketing efforts, and build a loyal audience.
Today’s consumers watch video content whenever and wherever they want. This creates an opportunity for businesses to reimagine the role of video in their marketing strategy. This workshop offers best practices for connecting with consumers through online video.
In this session he’ll talk about:
• Understanding the role of video as a marketing tool
• Finding your ideal audience
• Creating eye-catching videos that wield results