5 Ways To Avoid Being A Whale In The Digital Desert

As is tradition after eating a delicious meal at our local Chinese restaurant, I opened my fortune cookie and read aloud to my wife and daughter, "Even the greatest of whales is helpless in the middle of a desert." As I sat in contemplation for a second, the meaning of the fortune really sunk in. You can have the greatest coffee shop, pizza place, plumbing service, fitness program, real estate company, or digital marketing agency in the world, but if you have no email contact list, then you're as good as a whale in the middle of the digital desert. Kind of hard to swim in sand, right? 

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Bryan Caplan