How To Build a Multi-Million Dollar Brand: Spreading the Word

In my earlier posts, I talked about how Dakota Riley of Keller Williams Realty adopted the “Depend on Dakota” brand name in a play to stand out from her competition and resonate in the minds of prospective home buyers and sellers on the South Shore of Massachusetts.

With a memorable brand name, we then developed brand graphics, including a logo and professional headshot, in order to convey Dakota’s professional identity.

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Bryan Caplan