How to Wow Your Prospects on Your Website and in The Inbox

First impressions are crucial. From greeting your customers as they cross the threshold to walking into that first business meeting, the moment you engage with your prospective customer, he or she starts making hundreds of computations:

  • Are you someone he or she can trust?
  • Do you have a quality product or service?
  • Will he or she benefit from doing business with you?

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Bryan Caplan