How to Make a Newsletter More Engaging With...

BJC Branding and one of our clients were featured in this article by Constant Contact on their new Read More functionality.



Wondering how to make a newsletter that drives action?

It comes down to using two simple words:

“Read more.”

Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off.

Read the full article

Originally posted on the Constant Contact Blog

Bryan Caplan