How To Build a Multi-Million Dollar Brand: What is a Brand?

Can you imagine making $1 million in sales?

How about $5 Million?

When Dakota Riley began her career as a realtor in 2008, these sales goals seemed unattainable.

The housing market had taken a major hit, subprime loans turned out to be made of Monopoly money, and the idea of finding pre-approved home buyers was likened to spotting Bigfoot or swimming with the Loch Ness Monster.

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