How To Build a Multi-Million Dollar Brand: Defining The Brand

When we last left off, Dakota Riley of Keller Williams Realty had just spread her branding wings in an attempt to differentiate herself from the countless real estate agents in the South Shore of Massachusetts.

After taking a 30,000 foot view of Dakota’s business model and competitive landscape, we landed on “Depend on Dakota” as her brand name.

Read the full article on the Constant Contact Blog: Click Here

Bryan Caplan