How To Write a Winning Welcome Email

Whether you’re promoting products or pushing your services, you’d be remiss not to leverage email marketing to deliver a personalized message to your target audience.

With one of the highest returns on investment over any other marketing channel, your first impression via email is crucial.

There are many types of emails you can send out to your subscribers, but the first campaign, typically known as the welcome email, is the most important.

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Bryan Caplan