Why A Blog Is Important To Your Digital Marketing

Wondering why a blog is important? Well, it comes down to your SEO or Search Engine Optimization strategy. The more custom content you create and post on your blog, the stronger your inbound marketing program becomes.

A blog is like an online diary or journal located on a website. A blog contains content including text, pictures, videos, and animated GIFs. Blogs exist for both personal and business purposes.

As a business owner, one of your digital marketing channels would include blogging because it provides you with a way to connect and engage your leads, prospects, and customers.